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WHO/WHAT IS THE TRUSTED SOURCE OF BIOSCIENCE IN OREGON?
WHO/WHAT IS THE TRUSTED SOURCE OF BIOSCIENCE IN OREGON? --Oregon Bioscience Institute could bridge the information gaps and provide leadership via the new communication service, the wikiwebsite. By Jim Miller
“Won't democracy be endangered if the newspaper audience shrinks down to this hard core? Not at all. As far back as 1940, the sociologist Paul Lazarsfeld discovered that voters get their information from one another as much as from direct consumption of the media. He called this the "two-step flow" from opinion leaders to the general public. The Internet is enhancing that two-step flow, converting it to a many-step flow. The problem is not distributing the information. The problem is maintaining a strong and trusted agency to originate it.”The Elite Newspaper of the Future; http://www.ajr.org/Article.asp?id=4605 Newsletters are old technology, fashioned after written pamphlets, leaflets, newspapers and other print media. E-newsletters fall into the same trap of trying to be comprehensive and appeal to a wide audience on a large variety of issues. Mostly, the print and electronic newsletters reflect the opinions and politics of the editors, publishers and sometimes the authors. These newsletters are labor intensive for the "owner" and need paid advertising to exist or some other source of funding. We can do better with the current, generally accepted technology of wikiwebs, forums, blogs, RSS feeds, favorites and "personal news wires". Those who advocate the print or digital newsletter are working in the dark because they cannot find or know what the readers are really interested in reading -- which is a moving target. The experiments I've been making with style and format of Wetpaint wikiwebs has finally jelled into my newest wikiweb, Chrysler Electric Auto Company, My lead article is at: http://chyslerelectricautocompany.wetpaint.com/page/STOP+THE+GM-CHRYSLER+SERIAL+ECONOMIC+RAPE+OF+AMERICA
The main point of the wikiweb as a platform is that we are, for the most part, all "owners" of the medium of communication. We can "own a page". We can select the subjects we want to follow -- a sort of custom, personalized newspaper which is free, instant, globally accessible, and easy to edit, delete and add to. I say let the BEC newsletter die a peaceful death and let's get going on the wiki approach. We can polish the style, format and post some really good stuff. The objective is to create a highly respected source of good information on bioscience as one of the legs of sustainability. We don't have to wait until the next edition of an e-newsletter is supposed to come out; now is the time to add to the content when the ideas are flowing. We can use Wikipedia as a model and hyperlink our citations and allow for navigation forwards and backwards, other then by the Back Arrow. We need not only the pure science and engineering, we all so the applied science and engineering. We also need the means to bring the products and services to market by way of worker and worker/consumer cooperatives. For that we need start-up capital and grow-up capital. Here again, the wiki plays an important part for networking folks and resources - a domestic KIVA approach. The initiative which will work is to create and fund a Locavore Credit Union for each community. I've create one which can be the model. See: http://sharecdcu.wetpaint.com/ We can create wikis and pages at any intellectual level needed to match any audience. We do not have dumb-down all articles to the sixth grade level like the newspapers do to keep the span of attention under six minutes. There is another revolution coming, that of interactive multi-cast, audio/video conferencing, which is the subject of World Cyber Cafe: http://worldcybercafe.wetpaint.com/ Jim Miller jimmmiller5417@yahoo.com October 298, 2008
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, Oct 29 2008, 4:57 PM EDT
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